Organic skincare is trending, and the quality of quantity of such brands that cater to this is increasing, which means it’s on everyone’s minds. But, there’s still something missing – a gap in the natural skincare industry that has gone unnoticed. What about the men? In comes ROKUA Skincare.

The market for mens skincare products is the largest growing segment in the cosmetics industry, but the least accommodated for by brands today. And we all know that a man’s worst fear when facing the cosmetics counter is – being ridiculed, choosing the wrong product, and the smell like roses.

Jari Niitynperä, founder of ROKUA Skincare, wanted to create a skincare brand exclusively for men, that would be as appealing as it is responsible when it comes to choices and practices regarding the environment. READ MORE...