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Rokua Skincare brings two long-awaited innovations to men’s skin care.

Rokua Skincare brings two long-awaited innovations to men’s skin care.

Rokua Skincare brings two long-awaited innovations to men’s skin care.

Launched in 2019, the Nordic natural cosmetics brand Rokua Skincare, designed for men’s skin, will be complemented this spring with two long-awaited innovations. Face Toner and Hydrating Face Gel provide effective hydration and protection for winter-dried skin. Both new products are Cosmos Ecocert certified.

Face Toner is sprayed on the face after cleansing to provide extra hydration and soothe and balance the skin. The fine mist spreads evenly and feels pleasantly fresh and refreshing on the skin. The facial spray softens the surface layer of the skin while improving its ability to absorb the active ingredients of skin care products. The main raw material is vitamin C-rich blackcurrant seed oil, which is known for its antioxidant and skin balancing properties. Glycerol protects and cares for the skin. Xylitol increases the skin’s moisture balance while strengthening its own protective layer. The betaine from sugar beet protects the skin from dehydration and premature aging. The spray bottle is made of bio-based Green PE plastic.

Use: Spray Face Toner on the skin after washing the face, before applying moisturizer and other skin care products.

Tip: To soothe your skin after shaving, spray a few pumpings of Face Toner on your palms and gently apply the toner to your skin with your palms. Remember to use moisturizer and after shave serum! For very dry, sensitive and / or irritated skin, the product may be sprayed in several coats before applying other skin care products.


Packed in a compact and easy-to-use airless pump bottle, Hydrating Face Gel is a fast-absorbing moisturizer that leaves a pleasant, light feeling on the skin. Rich in antioxidants and omega fatty acids, blackcurrant seed oil nourishes and softens the skin. Betaine from sugar beet deeply moisturizes, and olive cavalane derived from olive oil treats the skin by strengthening its own protective layer and trapping moisture in the deeper layers of the skin. The pump bottle is made of PCR recycled plastic.

Use: Apply a few pumpings of Hydrating Face Gel to cleansed skin in the morning and evening.

Tip: Use Face Toner before applying the gel cream to give your skin effective extra moisture. Treat the skin around the eyes separately with Eye Boost.


Over the past 2.5 years, Rokua products have found a loyal customer base, and interest in natural cosmetics designed for men’s skin is clearly growing.

“We are constantly interacting with both Rokua retailers and consumers. An effective moisturizing and easy-to-carry face cream has been on our customers’ wish list for some time. There has also been a lack of moisturizing face toner tailored for men’s skin. There are various products for cleansing and, for example, soothing the skin after shaving, which are often quite strong, but young consumers who are especially interested in the well-being of their skin have longed for an easy-to-use moisturizing face toner in their own skin care routine. As a small player, we want to and have the possibility to respond quickly to the wishes of the field, ”says Jari Niitynperä, the founder of Rokua Skincare.

Rokua’s retail network has expanded quite extensively during these couple of years. The products are currently available from a number of online cosmetics stores, from the cosmetics departments of major department stores, and from wellness and lifestyle stores across Europe. Interest in Rokua is also growing rapidly outside of Europe: Rokua Skincare retailers can already be found in North America. The company’s goal for the current year is to give Nordic, high-quality men’s natural cosmetics a solid foothold in the international cosmetics market.

Inquiries, printable images and samples:

Jari Niitynperä, Hygge Nordic Oy 

+35840-189 66 99